8+ years of experience at places like Reddit, NPR, and Bitski. Expertise in helping develop and launch creative initiatives for brands such as Apple, Intel, Jack in the Box, and more across social, digital, and experiential.
Rohaina started out by helping launch digital listenership & engagement products across NPR’s mobile, web, & connected apps, such as NPR One & NPR Music. Shortly after, she was at Reddit where she led creative strategy for Fortune 500 brands globally. She played a crucial role in building the sales org & producing some of Reddit’s most innovative campaigns to date. While at Bitski, a crypto wallet platform, she handled all creative & production on brand and creator initiatives.
Most recently, she has found her way back to Reddit on the special projects team where she helps manage a team of creatives develop and launch experimental products on Reddit. In addition, you can find her managing an artist named REHMA who was recently a featured artist on Coke Studios’ Season 15.
︎ AdAge — How the metaverse is coming to TV (Link)
︎ AdAge — AdAge In-Depth, Unlocking the Metaverse (Link)
︎ Vogue — LVMH’s Innovation Award Winners (Link)
︎ Adweek — Reddit's Pitch to Brands in the Age of Coronavirus (Link)
︎ NPR — Best Tiny Desk Contest Entries This Week Vol 5 (Link)
︎ Rolling Stone — India’s Daily Listens (Link)
︎ The Drum — Taco Bell tasks Redditors to document Quesalupa journey (Link)
︎ Screerant — Tenet & Dune takeover Reddit (Link)
Rohaina started out by helping launch digital listenership & engagement products across NPR’s mobile, web, & connected apps, such as NPR One & NPR Music. Shortly after, she was at Reddit where she led creative strategy for Fortune 500 brands globally. She played a crucial role in building the sales org & producing some of Reddit’s most innovative campaigns to date. While at Bitski, a crypto wallet platform, she handled all creative & production on brand and creator initiatives.
Most recently, she has found her way back to Reddit on the special projects team where she helps manage a team of creatives develop and launch experimental products on Reddit. In addition, you can find her managing an artist named REHMA who was recently a featured artist on Coke Studios’ Season 15.
Press
︎ FastCompany — Reddit’s Collectible Avatars, World Changing Ideas 2023 (Link)︎ AdAge — How the metaverse is coming to TV (Link)
︎ AdAge — AdAge In-Depth, Unlocking the Metaverse (Link)
︎ Vogue — LVMH’s Innovation Award Winners (Link)
︎ Adweek — Reddit's Pitch to Brands in the Age of Coronavirus (Link)
︎ NPR — Best Tiny Desk Contest Entries This Week Vol 5 (Link)
︎ Rolling Stone — India’s Daily Listens (Link)
︎ The Drum — Taco Bell tasks Redditors to document Quesalupa journey (Link)
︎ Screerant — Tenet & Dune takeover Reddit (Link)