Orion Pictures
For Orion Pictures’ release of Child’s Play, we let Chucky loose on Reddit. We launched a chatbot all over Reddit so people could chat with him, ask for a joke or drawing, and even play a game. The twist — he got creepier the more you interacted.
Featured in AdAge & more.
Winner of 2 Shorty Awards.
Nominated for a Webby.
Digital, Experimental, Social, Comms
For Orion Pictures’ release of Child’s Play, we let Chucky loose on Reddit. We launched a chatbot all over Reddit so people could chat with him, ask for a joke or drawing, and even play a game. The twist — he got creepier the more you interacted.
Featured in AdAge & more.
Winner of 2 Shorty Awards.
Nominated for a Webby.
Digital, Experimental, Social, Comms